innovative Strategy & Media Consulting
Our method is based on finding creative and unconventional solutions to complex issues and situations by preforming deep analysis and planning the next steps for promoting

Healthcare Specialist
Our strategic understanding of the local healthcare scene is what gives us an edge when grappling with the intricate challenges typical to this field, such as regulation, public opinion shaping, influencing decision makers and trendsetters, working in the public domain, and addressing business competition
We have led dozens of campaigns, as well as hundreds of explanatory PR efforts and media strategies for clients in the medical, health care and pharma fields to the desired successful outcome.
Our staff has strong and solid working relationships with healthcare reporters and editors, and we are well-versed in translating complex healthcare jargon into simple, easy to grasp media language We have leveraged all the knowledge and experience acquired into developing the unique PRescription© model. This model is based on our extensive deep research and analysis abilities, and allows us to plan our clients' next moves, create precise and customized messages, and develop innovative, creative, high preforming and actionable solutions, and build a public ecosystem which enables us to lead the media agenda.
The Team

Avishai Zohar
Co-founder, Head of Strategy & Crisis Management
Michal Egozy and I founded Icon Strategy and Media Consulting together in 2008. I have considerable knowledge and experience, accumulated over 20 years, in strategic consulting, including media consulting, crisis management, and managing campaigns and explanatory PR efforts for leading medical and pharma companies and organizations in Israel. I live and breathe what I do, and am extremely passionate and interested in medical and health economy articles, which I read all the time. Before we started Icon, I was a journalist in several national media platforms.

Michal Egozy
Co-founder, CEO and Head of BD & Collaborations

Meron Aronovitch
Head of Fintech Finance and Capital Markets Department

Yarin Yehezkel
Young, CEO and Head of Digital Marketing

Roy Rogel
VP Digital Marketing Strategy

Yariv Zur Schor
PR Team leader – Healthcare

Shahar Avital
Media Consultant

Hadar band
Media Consultant

Oz Avraham
Media Consultant